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If we consider the definition of “conservative” stereotypically, it means traditional in style or manner, avoiding novelty and provocative emotions. However, if we take it in the light of nowadays’ fashion, it mainly implies the embracement of benefits and beauty that can be found in covering up. And while dressing up conservatively might seem at odds, with the latest fashion trends more modest and subtle looks are increasingly becoming “the new black” in fashion.

When talking about conservative colours, they are mostly perceived as being more professional and appropriate for business-related situations because of their refined and rather monumental nature. These colours include black, white, dark grey and navy blue. But if we take conservative as something more traditional or stable, the colour palette expands considerably with naturally found, thick colours, such as deep dark browns, tobacco, moss greens or even indigo blues.

I invite you to explore three collages below showing how conservative colours could be interpreted and combined.

Conservative blue schemes

From dark navy blue, through ink blue, sleek sky or Prussian blue, colours get lighter and brighter into blue lavender shades. The blue colour is the most conservative one, it is often associated with depth and stability.


Conservative brown schemes

It varies from the dark and cold shade of cedar brown, tobacco leaves or dark beer to a bit lighter peanut, cougar brown with some accent colours, such as beef or the blood of dead.


Conservative green schemes

All green tones are rather cold. Coniferous trees, sage, cedar greens, or even dark almost black army greens. For accent colours, it could be warmer coffee, chocolate or bourbon tones.

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