The inspirational display presented a diverse and inclusive display of local talent, including models, photographers, artists and creatives that capture both the essence of Vilnius fashion culture as well as the breadth of assortment available on Zalando’s online store. The display formed a visually striking representation of Zalando’s intention to bring the world’s most-loved fashion to Lithuania.
Paying tribute to local culture and the joy of self-expression, Zalando called upon local talent at the forefront of Vilnius fashion community to show off their style as part of an eye-catching reveal to mark the brand’s arrival.
Zalando, Europe’s leading online fashion and lifestyle platform, celebrated its arrival in Lithuania by taking to the streets of Vilnius with a spectacular display set alongside Vilnius famous Kudirkos square.
