The web3 revolution continues as Decentraland, the world’s largest user-owned and operated virtual social world, announced today the return of Metaverse Fashion Week (MVFW).
The fashion week will be held March 28-31, 2023, concluding the Spring/Summer Fashion season on virtual catwalks. Pioneered by Decentraland and UNXD, a leading immersive art & culture platform, in collaboration with the Spatial and OVER metaverses.
The curatorial theme of MVFW23 is Future Heritage, a challenge to connect the next generation of creators and traditional fashion designers, showing the potential of fashion to bridge realities and worlds.
Not the first metaverse fashion week
At the inaugural Metaverse Fashion Week 2022 earlier this year, Decentraland hosted over 108,000 people. Iconic luxury brands were also taking the virtual stage, some of them for the very first time. Iconic luxury brands such as Dolce & Gabbana, Tommy Hilfiger, Selfridges, Guo Pei, Paco Rabanne, and dozens of others could be seen around Decentraland. Both legacy fashion houses and new digital fashion brands combined minted over 165,000 free wearables during this year’s MVFW.
“I am incredibly honored to be leading the second annual Metaverse Fashion Week and cannot wait to show the world what has developed since the last time we showcased the fashion revolution in the metaverse on a grand stage. Within one year, we have shown the world one of the strongest and most obvious use cases for the metaverse yet—digital fashion. After all, we don’t all want to look like dull copies of the same avatar in our digital lives. Just like in the real world, we all want to individualize and curate the personal aesthetics that we are recognized for,” said Dr. Giovanna Graziosi Casimiro, Head of Metaverse Fashion Week.
The first metaverse supermodel
In Decentraland, MVFW will return to the Luxury Fashion District where several brands will debut new digital collections inside the Fashion Arena on the catwalk. Fashion houses and brands will be announced in early January.
Not only new fashion designers will be shown, but the first official MVFW supermodel will be introduced: Tangpoko, a DCL community member deeply involved in the fashion and pop culture within the Web3 space, will be the main supermodel this season.
“Web 3.0 is revitalizing the fashion industry in so many ways and digital fashion is going to explode in 2023. Celebrating and highlighting innovation is what Metaverse Fashion Week is all about, and I am thrilled to be a part of it all!” says Tangpoko.